The “Re:act” campaign is a welcome focus on young driver safety!
An exciting new campaign, ‘Re:act’ has been launched by Swinburne University students in an effort to influence a behavioural change in young drivers aged 18-25. This group is clearly represented in vehicle crashes, and we welcome this initiative. Young driver safety needs to be addressed more than ever before!
The campaign has been written by the students in a language that will encourage interaction between students on social media. This is an essential ingredient in the success of any campaign targeting young driver safety.
The target message is to reduce mobile phone use while driving, and consider whether they should be driving the morning after drinking heavily.
CDTA welcomes this initiative, and more information can be found in the article below. Many businesses have drivers on the road that fit into this young driver age bracket.
If you have young drivers representing your business it is vital that you ensure their safety. Courses such as Low-Risk Driver Training, Trailer Towing Training, 4WD Training and EcoDrive Courses are a great way to keep engage young drivers with regard to road safety, whether work-related or personal.
If you are looking to implement driver training to encourage young driver safety, contact Corporate Driver Training Australia. We have courses to suit all businesses and all ages!
An innovative behavioural change project, designed by university students to influence the choices 18–25 year olds make, has been launched in Melbourne.
The project’s name, ‘Re:act’, logo and website, www.re-act.com.au, were all unveiled today by Melbourne strategic marketing and creative agency Hard Edge.
Re:act aims to make 18-25 year olds consider their actions by increasing awareness of the dangers they may face on the roads.
Hard Edge started the initiative in 2016 in collaboration with Swinburne University and with support from several organisations with a passion for improving road safety, including the Transport Accident Commission, RACV, Transurban and the National Road Safety Partnership Program.
The success of last year’s project has seen it become an annual event. So far, the project has challenged design students at Swinburne to develop campaigns asking 18–25 year olds to reduce mobile phone use while driving, and to consider if they should be driving the morning after drinking heavily.
Hard Edge’s Andrew Hardwick said: “The name ‘re:act’ evolved from the idea that we want design students to have a strong reaction to the social issue they’re faced with. ‘Re’: is commonly used to mean ‘reply’ and students will respond to the brief they are given and encourage those who interact with their campaign to ‘act’ on changing their behaviour, hence how ‘re:act’ came together.
“Similarly, the brand’s visual identity is about bringing two things together. ‘Re:act’ connects industry with students and what happens in between is a mix of fresh, innovative ideas where change is made. The different icons used in the logo represent the varied aspects of the project and its continual evolution.”
For further information:
(03) 9245 9245 or
0417 334 399