Driver Motivation

By Ronak Shah
driver behaviour

Driver Motivation

Driver motivation is a tricky thing to manage, especially on long trips. After a few hundred Kms behind the wheel, it’s easy for driver motivation to drop and to neglect specific skills that are paramount to avoiding accidents. Indicating when you change lanes is standard practice, but when your motivation and attention to details are low, it’s easy to just merge without indicating. Looking ahead and checking all three mirrors is also a standard practice that’s easy to neglect. It’s an essential skill on the road to keep driver motivation high and avoid being lazy.

Allowing your attention to wander and letting your guard down are easy, and that’s when accidents are more likely to occur. Little incidents always happen on the road, but a driver who is concentrating 100% has a higher chance of preventing it turning into an accident. Countless safety decisions need to be made while driving, and drivers are constantly need to be thinking about their decisions, “Is that gap big enough to merge? Should I wait until that big truck goes by before pulling out into traffic?”

Ensuring drivers are motivated to drive safely by force rarely works. Experts claim that 90% of road crashes are due to driver behaviour, changing the mentality from having to be safe to avoid fines and other punishments, to being safe out of desire is what a lot of road safety courses aim to do. When you see a police officer, you slow down or at least try to in the hopes to avoid a fine. This isn’t changing driver motivation, as soon as the police are out of sight, most will more than likely return to speeding.

Speeding to get to work on time and overriding the need to travel safely on the road is often a strong driver motivation, especially if there is an incentive for arriving early, or delivering early.  These are hard to ignore, and it’s up to each individual driver to change their behaviour, law enforcement rarely motivate this change but corporate driving coursescan help because they are aimed at education rather than forced obedience.

Driver courses can focus on fleet safety, 4×4 driving, trailer towing and other driver behaviours that are low risk. Low-risk driving courses are designed to increase driver motivation and hopefully make the road safer in the process. They are held country wide. Contact us Here

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